Talking Cheat Sheets
Can cheating be a good thing? In the case of Talking Cheat Sheets©, the answer is yes!
Today, salespeople are faced with information overload. This is especially problematic in total solutions companies who continuously introduce the “new” to salespeople:
New products and services
New Technologies and Platforms
New Alliances and Partners
New Programs
New Markets
New Processes and Protocols
New Skills Training
New Strategies and Disciplines
Unfortunately, when salespeople experience information overload, productivity suffers. Complexity wins the race, and salespeople cannot apply important knowledge, processes, skills, and strategies to customer encounters. This leads to opportunities which are either lost or underoptimized — leading to slowed growth and receding profit margins.
Talking Cheat Sheets are a new way for sales teams to access critical information in a simple pen and paper format. By using Talking Cheat Sheets, salespeople can access critical information just in time, right before they are about to make an important sales call.
Talking Cheat Sheets are highly engaging, visually appealing documents that have embedded audio snippets underneath the image on the paper. Critical audio reminders, "cliff notes," or explanations can be placed in hundreds of different places on a normal sheet of paper. A simple tap of the Pulse™ Smartpen on a specific image yields audio information that illuminates, elaborates, or jogs the memory.
Talking Cheat Sheets come in two forms:
- Off the Shelf: These are published cheat sheets. For example, SmartPenz Technologies has published a talking cheat sheet field guide of Marc Miller’s new book, A Seat At the Table.
- Custom: Custom cheat sheets enable SmartPenz customers to create their own proprietary cheat sheets — visual "talking documents." Custom cheat sheets are a powerful way to help salespeople reference important new information around products, methodologies, markets, or best practices. With custom cheat sheets, the possibilities are truly endless to create talking images unique to your own organization.
Salespeople must be prepared to manage a wide range of opportunities in different industries, often calling on different mid- and senior-level personnel. Talking Cheat Sheets make critical information available at the tap of a pen. This often gives salespeople the confidence to venture into discussions around new products, new services, and new ways of doing things.
Talking Cheat Sheets are radical sales productivity tools. Although they can be used as mechanisms to “show” customers capability, their real value lies in their ability to better prepare sales people for their calls. Opportunities are hugely valuable in today's world, and Talking Cheat Sheets help salespeople optimize these most important of all corporate assets.
Want to learn more?
Contact Us and let's talk about how SmartPenz Technologies can help your customers capture and shape the conversations that create commerce!
